Ballistic Barrier Products sells patented bullet-resistant door and window protection against bullets and shrapnel for homes, schools, and for other purposes. I've worked as a marketing consultant and a graphic designer for BBP since 2022.
The website is at the heart of Ballistic Barrier Products' marketing. It is the central location for all product information, including vital information for certifications, taking measurements before ordering, and installation manuals. BBP marketing and sales personnel direct traffic to the website from all other channels, such as trade shows and social media.
Working together with the product manager of BBP, I designed and built the Ballistic Barrier Products website in 2023 using Webflow.
Visit Ballistic-Barrier.com
Ballistic Barrier Products has tailored products for the military & security industry, and schools. These customer segments are very different from each other, so we built tailored landing pages for both.
My graphic design work for BBP included brand graphics, such as the tagline Home Safe Home, flyers, brochures & posters, business cards, brand guidelines, and tradeshow stands and booth designs. The BBP logo was designed by someone else, so my work was building a consistent visual identity around the existing logo.
BBP's logo was designed elsewhere, and my graphic design work began from refreshing the color palette, designing complimentary brand artwork, and defining the brand guidelines. Guidelines for using the brand visual language correctly became necessary for this growing company with multiple people and even partner companies working on BBP's marketing and sales.
Working together with the BBP's product manager and using the product footage they provided, I've produced several short videos for their marketing.
