Kanaliiga is a Finland’s largest corporate esports league. They host esports tournaments between hundreds of corporate teams, with total number of players in the several thousands.
I designed Kanaliiga's brand visual identity, marketing materials and website in the beginning of their journey, in late 2019, while I was working at marketing agency Nitro. One of the founders of Kanaliiga was a friend of mine, who asked for my help in designing the league brand. Nitro was happy to provide my design services through a sponsorship agreement, making it one of the first companies to support the growth of Kanaliiga.
